RX Product IQ
Real-time Retail Competitive Intelligence
In Australia’s fiercely competitive energy retail market, the difference between winning and losing customers comes down to one thing: knowing exactly where you stand. Brave Product IQ continuously monitors every energy plan across all Australian distribution networks, automatically ranks your competitive position across every market segment, and alerts you to market movements before your competitors can react.
With automated data ingestion, daily market reporting, and intelligent change tracking, Product IQ helps retailers move from reactive decision-making to proactive, insight-led strategy.
HOW RX Product IQ Works
Product IQ directly pulls product reference data on all Australian energy market plans via automated data sync, maintaining a real-time copy of every active energy plan in the market. It continuously analyses your position across all networks, segments, and usage tiers - and delivers the intelligence your team needs every morning, without lifting a finger.
1. Sync Market Data
Automatically ingested every two hours, we collect all published products in the energy market – across every retailer, every distribution network and tariff type in Australia.
2. Set Tournament-style Rankings
Calculate your competitive position across every distribution network, customer segment, and usage tier – updated continuously as the market moves.
3. Report and Detect
Every morning, an automated market intelligence report surfaces every ranking change, new entrant, price movement, and significant competitor event from the previous 24 hours – without manual effort.
4. Analyse and Decide
Drill into any competitor, network, or segment. With 12+ months of pricing history, campaign timelines, and real-time rankings at your fingertips, your team can act with confidence – grounded in evidence, not guesswork.
Benefits
Make faster pricing decisions
Move from reactive adjustments to a smarter, proactive, data-driven strategy.
See where you rank
Instantly see where you rank across every market segment, distribution network, and usage tier.
Eliminate manual tracking
Replace spreadsheets and siloed market knowledge with automated, real-time intelligence.
Stay ahead of market movements
Identify pricing shifts, new market entrants, and competitor actions as they happen.
Align with a single source of truth
Provide consistent, centralised insights across pricing, sales, marketing, and leadership.
Unlock strategic opportunities
Identify underserved segments, coverage gaps, and areas where you can win or defend market share.
Features
Complete market visibility
Access every active electricity and gas plan across all Australian networks.
Competitive rankings engine
Tournament-style rankings showing exactly where you stand in each segment
Unlike state-level averages, Product IQ ranks you at the network level, where pricing decisions are actually made.
Executive dashboard
High-level KPI view of your competitive position across all key market segments, with drill down capability into any segment, state or network.
Daily market intelligence reports
Automated daily updates on ranking changes, price movements, and market activity.
Competitor pricing intelligence
Detailed breakdown of competitor pricing across usage tiers and networks.
Historical trend analysis
Track how pricing and positions evolve over time. Navigate a hierarchical market tree and visualise trends for any retailer or network combination.
Competitor change tracking
Automatic detection of major events like new entrants, pricing shifts, and ranking changes. Plus a 360-degree profile of any competitor in seconds.
Multi-segment coverage
Browse every energy plan in the Australian market with rich filtering by commodity, state, distributor, customer type, rate type, and more.
Downloads
Brave Product IQ information sheet
Like what you see?
Get in touch with us and find out more.